Peer-reviewed research

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Placement is not a preference. It is the finding.

8.1%

Average lift in the probability a featured product was purchased.

237

Digital signage campaigns measured in live retail field experiments.

30M

Shoppers observed across those campaigns, 2018 to 2022.

75,434

Consumers in the companion meta-analysis of in-store impulse purchasing.

ProximityThe lift grew as the screen moved nearer the advertised product. Distance from the decision costs effect.
Price and newnessStrongest on lower-priced products and on products the shopper has not seen on the shelf before.
CreativeEmotional creative outperformed rational, feature-led creative on the same screens.
IncrementalNo stockpiling. The purchases were additional, not pulled forward from a later trip.

Source: Herhausen, de Jong and Grewal, Journal of Marketing 90(3), 2026. Iyer, Blut, Xiao and Grewal, Journal of the Academy of Marketing Science 48, 2020. Garaus, Wagner and Manzinger, 2017.

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